Our Story

Mimi in the sun

Hi, I'm Mimi.

For 10 years I lived abroad. 30 countries, a single suitcase, and a life that moved with me. Living out of a suitcase teaches you to travel light and spend smart — and swimwear was at the top of the list of things I refused to compromise on. When you live near the water, a bikini isn't a once-a-summer purchase. I wore mine constantly, and they had to hold up.

So I went looking for quality that lasted, without the price tags I kept seeing back home. Along the way I found them: the boutiques and makers most shoppers never come across, quietly producing genuinely premium swimwear. Beautiful fabrics, thoughtful construction, pieces that rival the labels charging four times as much. I still own suits I bought years ago that haven't faded or stretched, and those same fabrics are in every piece I sell today.

I started Mimi's Bikinis to share what I'd found, and honestly, it's grown faster than I ever expected. Every week more of you find us, order two sizes, keep what fits, and tell your friends. New styles are already on the way — the collection you see today is just the beginning.

One promise as we grow: every set stays one honest price, tops and bottoms in your sizes, and returns stay free and painless. That's the whole idea, and it's not changing.

— Mimi