About

Our Story

Swimwear that looks like a hundred. For twenty-nine.

Mimi's started with one quiet frustration: the swimwear we actually wanted — the fully-lined, holds-everything-in-place, looks-expensive kind — always seemed to cost a small fortune. And the cheaper stuff? It felt cheap the moment it hit the water.

So we set out to make the in-between: suits that feel premium, fit real bodies, and don't ask you to choose between quality and price. Every piece is cut from recycled, UPF 30+ fabric, fully lined, and designed to move with you — from the first pool day of summer to the last sunset swim.

What we obsess over

  • Fit for real women. Adjustable ties, true XS–XXL sizing, and tops and bottoms you can buy as separates — because nobody is one size top to bottom.
  • Fabric you can feel. Recycled nylon, fully lined, UPF 30+, quick-dry and chlorine-friendly. The good stuff.
  • Cuts you choose. From cheeky to full, triangle to balconette — you pick the coverage and silhouette that feel like you.
  • An honest price. Premium swimwear shouldn't be a luxury purchase. Ours starts at $29.

Try it the easy way

We back every order with free 30-day returns, no questions asked. Order two sizes, live in them for a weekend, send back whatever doesn't work. We'd rather you find your perfect fit than settle for "fine."

— The team at Mimi's

  • $29Premium swimwear, honest price
  • UPF 30+Recycled, fully-lined fabric
  • XS–XXLReal-women, mix-and-match sizing
  • 30-dayFree, no-questions returns